A Weekly Writing System Built for Coaches Who Hate Selling
Hate Selling? Write Like This Once a Week and Let the Clients Come to You
Let’s get one thing straight:
If you’re a coach, you’re in sales whether you like it or not.
But that doesn’t mean you have to become a pushy marketer, cold-DM warrior, or pretend to love “closing” on sales calls. There’s a smarter way.
A more honest way. A way that actually feels good to do.
It’s called weekly writing, and when done right, it quietly sells your coaching without ever needing to “sell.”
Here’s the simple system to make it work.
Step 1: Pick One Core Transformation You Want to Be Known For
People don’t buy coaching.
They buy outcomes.
That’s why the first step is to pick one clear, specific result your ideal client wants—and build your writing around that.
Not “life coaching.”
Not “mindset work.”
Not “accountability.”
Those are vague and invisible.
Instead, choose a clear shift they dream about.
For example:
“I help new entrepreneurs launch their first offer in 30 days.”
“I help busy moms lose 15 pounds without extreme dieting.”
“I help overthinkers build confidence and stop self-sabotage.”
Your weekly writing should always orbit this transformation.
Not your methods. Not your credentials.
The before-and-after story your reader wants to live.
Step 2: Follow the Weekly 1–1–1 Formula
You don’t need to post daily.
You don’t need a content calendar with 47 color-coded themes.
You just need one powerful post per week.
Here’s the system:
1 Story: A real moment (from your life or a client) showing the struggle your audience faces
1. Insight: A simple truth, mindset shift, or strategy that solves the problem
1 Invitation: A low-pressure CTA—newsletter, free guide, or a soft pitch for your offer
You can write this as a short email, a Substack post, or a carousel on Instagram.
But keep this rule:
Teach one thing. Make one point. Invite them to one next step.
No fluff. No “content buckets.” Just real value, once a week.
Step 3: Build a Swipe File of 5 Go-To Post Types
Blank pages are the enemy.
So instead of wondering what to write each week, rotate between these 5 post types:
1. The Before-After Post
Share a transformation—either your own or your client’s.
“Before: I couldn’t speak on Zoom without sweating. After: I led a 60-min webinar with 80 people.”
2. The Myth-Buster Post
Call out a common belief your audience has—and flip it.
“Most people think they need more discipline. What they really need is fewer distractions.”
3. The Micro-How-To
Give one simple tip with a quick win.
“Want to stop overthinking? Use this 2-minute voice note ritual.”
4. The Personal Confession
Show a moment of honesty or imperfection.
“I ghosted my first 3 coaching clients. Here’s why.”
5. The Invitation Post
Clearly describe the problem you solve—then invite them to DM, join your list, or check out your offer.
“I help creators go from scattered to systemized in 6 weeks. DM me if you’re done winging it.”
Write these down. Reuse them forever.
Great writers don’t reinvent. They repeat what works.
Step 4: Write Like You Talk (But Make It 20% Tighter)
You’re not writing a book.
You’re not trying to impress your English teacher.
You’re trying to connect with real humans who scroll fast, skim harder, and don’t care about fancy words.
So here’s your rule:
Write how you talk—then cut the fluff.
For example:
“Sometimes we need to take a moment to reflect on what’s actually holding us back.”
Becomes:
“What’s actually holding you back? Pause. Say it out loud.”
Here’s what helps:
Use short paragraphs (2–3 lines max)
Write like you’d text a smart friend
Read it out loud before publishing—if it sounds fake, delete it
The best writing doesn’t sound “written.”
It sounds like you.
Step 5: End Every Post With a Clear Next Step
Most coaches write great content…
Then disappear into the void.
No CTA. No direction. No next step.
You have to tell your readers what to do next not in a sleazy way, but in a service-minded way.
Try these 3 styles:
“Want help with this? DM me ‘START’ and I’ll send details.”
“If you liked this, you’ll love my free guide. Link in bio.”
“I’ve got 2 open spots this month. Message me if you want to chat.”
You’re not being annoying. You’re being helpful.
People want clarity, not hints.
Show up. Teach something useful. Then invite them to go deeper.
Step 6: Batch One Month of Posts in One Afternoon
Want to make this sustainable?
Stop writing from scratch every week.
Instead, block out 2 hours. Brew some coffee. Write 4 posts in one sitting.
Here’s how:
Pick 4 of the 5 post types from earlier
Outline them using the 1–1–1 format (story, insight, invite)
Write messy first drafts fast—fix them later
Schedule or queue them up using Notion, Google Docs, or your newsletter tool
Now you’ve got a month of high-converting writing done—without burning out.
Consistency is a result of systems, not willpower.
Step 7: Watch Who Replies—Then Turn Them Into Clients
Here’s where the magic happens.
If you follow this system weekly, something wild starts to happen:
People reply to your emails
They comment, “This is exactly what I needed.”
They DM you things like “Do you offer coaching?”
Don’t be shocked. Be ready.
The ones who reply? They’re warm leads.
Start a real conversation. Ask about their goals. Listen more than you pitch.
Then say:
“I think I can help. Want to hear how I work with clients?”
That’s it.
No sales script. No funnel. Just trust, value, and human connection.
You Hate Selling? Good. Do This Instead.
The truth is, writing is the best sales system for coaches who hate selling.
It:
Builds trust while you sleep
Filters out the wrong clients
Attracts the right ones with zero pressure
Turns strangers into buyers—without sounding like a marketer
So stop trying to be someone you’re not.
Just show up once a week. Tell a true story. Teach something that helps. Invite them in.
That’s how coaches win in 2025.
Want to repurpose this into a Twitter/X thread, carousel, or email?
Just let me know. I’ll format it perfectly.